Effective date: June 30, 2025
Independent Eco (“we,” “us,” or “our”) is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit https://independenteco.org/ (the “Site”), interact with our services, or respond to our advertising on Facebook, Google Search, and other platforms.
1. Information We Collect
a) Personal Data You ProvideContact & Profile Information: name, email address, phone number, postal address (including postcode), property details (e.g. house name/number), preferred contact times, and any other information you choose to provide via our forms or correspondence.
b) Automatically Collected Data Usage Data: IP address, browser type & version, pages visited, time & date of visits, referral URLs, and other diagnostic data collected through server logs.
Cookies & Tracking Technologies: See Section 4 below.
2. How We Use Your Information
We process your personal data for the following purposes:
To Provide & Improve Services. Assess eligibility for government-backed eco grants, arrange site visits, complete applications, and communicate with you.
To Operate the Site. Personalise content, troubleshoot issues, perform analytics, and monitor usage.
For Marketing & Advertising. Display relevant ads on Facebook, Instagram, Google Search, and other networks; measure and optimize ad performance; retarget website visitors.
To Comply with Legal Obligations. Respond to lawful requests, enforce our terms, and protect our rights or those of others.
We rely on the following legal bases under UK GDPR and the Data Protection Act 2018:
Consent: for cookies or marketing communications where required.
Contract Performance: to fulfill your requests and our agreement.
Legitimate Interests: to improve our Site and promote our services, provided we balance those interests against your rights.
3. Sharing Your InformationWe do not sell your personal data.
We may disclose information to:
Service Providers: third-party vendors who assist with hosting, email delivery, customer support, analytics (e.g. Google Analytics), and form processing.
Advertising Partners: Facebook, Google, Instagram and similar ad networks to facilitate ad delivery, tracking pixels (e.g. Facebook Pixel, Google Ads conversion tracking), and performance measurement.
Legal Authorities: when required by law or to protect our legal rights.
All third parties are bound by contractual obligations to keep your data secure and only process it for specified purposes.
4. Cookies & Tracking Technologies
We and our partners use cookies, web beacons, pixels, and similar technologies to:
Recognise repeat visitors and remember your preferences.
Measure and analyze site traffic and usage patterns.
Deliver, target, and measure the effectiveness of our advertising campaigns on Facebook, Google Search, and other networks.
You can manage or withdraw your cookie consent at any time by adjusting your browser settings. Please note that blocking certain cookies may impact your experience on the Site.
5. Advertising Partners
Facebook Ads & Facebook Pixel: We use the Facebook Pixel to track conversions, build targeted audiences, and retarget visitors. For more information on how Facebook uses your data and to adjust your privacy settings, please visit Facebook’s Data Policy.
Google Ads & Google Analytics: We may run pay-per-click campaigns on Google Search and use Google Analytics to understand how users find and use our Site. Google may use cookies to serve ads based on your prior visits. To opt out of Google’s advertising cookies, visit the Google Ads Settings and the Google Analytics Opt-out browser add-on.
6. Third-Party Links
Our Site may contain links to other websites (e.g. social media, partner sites). This policy does not apply to those sites. We encourage you to review their privacy notices before providing any personal data.
7. Data Security & Retention
We implement reasonable technical and organisational measures to protect your data against unauthorised access, loss, or misuse. We retain personal data only as long as necessary for the purposes described above, or as required by law.
8. International Transfers
Your data may be processed in the UK or other countries where our service providers operate. Whenever we transfer personal data outside the UK, we ensure appropriate safeguards (e.g. standard contractual clauses) are in place.
9. Children’s Privacy
Our services are not directed to children under 16. We do not knowingly collect personal data from anyone under 16. If you believe we have collected data from a child under 16, please contact us so we can delete it.
10. Your Rights
Subject to applicable law, you have the right to:
Access, correct, or delete your personal data
.Object to or restrict certain processing activities.Withdraw consent at any time (for processing based on consent).
Request data portability.Lodge a complaint with a supervisory authority (e.g. the UK Information Commissioner’s Office).
To exercise any rights, please contact us as described below.
11. Changes to This Privacy Policy
We may update this policy when our practices change. We will post the updated date at the top and, where appropriate, notify you (e.g. via email or banner).
12. Contact Us
If you have any questions or wish to exercise your rights, please contact:
Independent Eco,
Tal Y Bont, LL43 2AN (Central Wales, UK)
Email: admin@independenteco.org
Telephone: 01234 567 891
Thank you for trusting Independent Eco with your personal information.
